Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'

Source: Fast Company blog, January 31, 2008

Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today. As Fast Company reports, his green PR firm Act Now "has been scooped up by none other than the lovemark-man himself: Saatchi & Saatchi's Kevin Roberts. The new company, called Saatchi & Saatchi S, in which Werbach will remain CEO, plans on bringing sustainability to the ad agency's clients, which include A-listers like P&G, Toyota, and Visa. ... Pairing up with Wal-Mart was painful enough for the environmental establishment to swallow.

Now Werbach will be owned by The Mad Men of Madison Avenue, the one place where greenwashing is most feared and excessive wastefulness still runs rampant." Werbach's current clients are presumably now clients of Saatchi & Saatchi S. They constitute a score of corporations, foundations, Big Green groups and others such as Amnesty International, Center for American Progress, General Mills, Nathan Cummings Foundation, National Wildlife Federation, Rockefeller Brothers Fund, Sierra Club and World Wildlife Fund.